TikTok marketing for wedding photographers and videographers? Depending on your age, you may have never heard about this social network.
TikTok marketing, however, makes a lot of sense. It will help you reach a youthful audience that can easily become your clientele.
While social media like Facebook and Twitter have their audiences, TikTok is the absolute favorite of young people. It has also registered massive growth over the past few years.
In 2020 alone, the TikTok app was downloaded 850 million times. It’s the best positioned network among young people and as such, it’s an absolute essential for wedding photography and videography marketing.
So, the short answer to the question posed in the title is yes, TikTok can help you generate leads.
To make the most of it, you have to come up with content that will appeal to the TikTok audience. If you have no clue how to accomplish the goal, we’re here to help.
Our TikTok marketing guide will take you through all of the important things you have to do to build a solid online presence.
What’s TikTok and How Does It Work?
To give you a good idea about what you need to do, it’s essential to first discuss the specifics of TikTok.
TikTok is a short-form video social network (you’ve probably seen branded TikTok videos shared via your Facebook feed). Most of the content is 15-second-long. Users have access to easy editing tools and functionalities meant to help create fun and engaging videos.
In some sense, TikTok is like YouTube but it’s meant for short video creation.
While TikTok initially appealed mostly to a teen audience, it’s seen celebrity and brand endorsements lately. Jimmy Fallon was among the first A-list celebs to start using TikTok for content creation. Some of the brands that already have fairly notable TikTok presence include Asos, Gucci and Starbucks, to name a few.
Checking out a couple of popular TikTok profiles will give you a good idea about the style and content ideas that make the most sense.
Obviously, you can’t repurpose your YouTube videos for this network. A more hip, even somewhat alternative approach will be required to succeed with TikTok marketing for wedding photographers and videographers.
TikTok Marketing for Wedding Photographers and Videographers: Why It Makes Sense
There are several reasons why TikTok is a great choice for wedding photographers and videographers.
For a start, a youthful audience is the one you should be targeting. People in the 15 to 24 age group dominate TikTok. These people are some of your potential clients. They also include the people who’ll become your clients in a couple of years. Investing in a meaningful relationship now makes sense down the line.
Some people believe that TikTok is just a place for young people to share silly videos but this isn’t the case.
The brand examples mentioned above paint a clear picture of TikTok’s versatility. The short format allows for lots of content experiments. Sometimes, short-form video can be quite fun and much more engaging than longer clips.
TikTok also has a really powerful algorithm that can work in your favor.
Based on interest, the algorithm can quickly skyrocket some of your content to popularity. In fact, numerous creators have seen a few of their clips go viral without anticipating such an outcome.
This means you don’t need to have a popular account with tons of followers in order to get great results. Good, engaging content has a chance to reach millions, which incentivizes everyone to focus on quality.
Also, TikTok is still a fairly “young” social network compared to some of its peers. It has room to grow and evolve. Joining now will definitely help you reap all of the benefits as the popularity of TikTok continues to grow.
Think Outside the Box
That one’s a bit of a general tip but it’s really important if you want to be a popular TikToker.
The aim of this social network is to enforce new kinds of content. Experimenting with different ideas and formats is the best way to get noticed and appeal to the TikTok audience.
So, what are some cool ideas you can bring to reality?
A focus on bridal fashion could be a good idea. Also, you can have fun with “behind the scenes” videos. Show people what it’s like to be a wedding photographer or videographer. Most people have seen beautiful wedding shots.
Few know what it takes to get such spectacular results for clients. If you manage to sprinkle a bit of humor into the mix, you’ll have a winning combination.
There are other ideas worth pursuing, as well. Posing tips for brides, other types of how-to videos, before and after videos, process videos, videos that answer common questions and emotional videos are all great.
Featuring some of your clients in your clips will also show the fun aspects of doing your job. Keep that in mind when doing your job and get some consent in order to utilize bits of content for TikTok marketing campaigns.
Experiment with Filters and Effects (but Don’t Overdo It)
If you download the app and play around with it, you’ll find out that TikTok has lots and lots of built-in filters and effects.
When used correctly, they can give your clips that youthful, exciting energy.
Play around with these features to acquaint yourself with the TikTok video editing and creation process. Some of the most popular filters include beauty mode, the fantasy filter (gives TikTok videos a romantic feel), the bling effect and the color customizer filter.
Now, filters and effect should be used to build on top of your content. You still need to start with a solid idea. A filter can’t compensate for the lack of originality.
Also, when using filters, make sure they add something to the particular video.
Just putting one effect on top of the other for no apparent reason isn’t going to result in quality. Your audience will know that. As a creative professional, you know what it takes to make your work meaningful. Use those principles to create your TikTok clips and you’ll get good results.
TikTok lets you add music and sound bites to your clips. Make use of that possibility, especially if you want a profile that gains lots of popularity fast.
The library of available music is enormous. That’s an incredible resource at your disposal for free.
You can check what tracks are gaining popularity and which ones have become viral on TikTok. Featuring those in your content is a good recipe for rapid account expansion.
Sound effects are also available and these are a great choice for more humorous, personality-filled clips.
Just like with filters, however, make sure that the sound effects build on top of the content you already have in place.
If you have original scores and your own sounds to use, that would also be a good strategy. This way, you’ll benefit from complete originality. Adding your own audio provides an additional opportunity to showcase all aspects of your work.
Use TikTok in Conjunction with Other Social Networks
This is the absolute most essential rule when it comes to social media marketing. If you’re not doing cross promotion yet, you’re missing on a huge opportunity to build the best possible online reputation.
TikTok videos are incredibly shareable. They’ll work really well on Facebook and you can even share them via professional social networks like LinkedIn.
Don’t hesitate to popularize your TikTok content, especially if your other social media already have a well-established audience. The more you do cross promotion, the more you’ll help all of the channels grow.
Continue Learning What’s Trending
As TikTok is a youthful social network, trending content ideas and formats change all the time.
To be successful when doing TikTok marketing for wedding photographers and videographers, you have to keep track of what’s going on.
While following trends and new content ideas can be somewhat time-consuming, it’s essential if you want to maintain your popularity.
When we say follow trends, we don’t mean copy ideas.
Rather, get a general feel of what TikTokers are enjoying in that very moment. Such information can help you find inspiration. It’s up to you to tweak your content in a way that corresponds to what’s trending at that moment while still maintaining originality.
You’ll definitely need to dedicate some time to learning about TikTok and making the most of it. Such research and engagement with TikTok content, however, can help you excel in the digital marketing game.
Online promotion is ever-changing and you can’t just count on the things that you already know well. Pushing yourself out of your comfort zone will often result in bright ideas and innovative executions that will deliver lots of freshness and yield good results as far as lead generation is concerned.
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