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6 Ways to Acquire New Clients for Your Wedding Videography Studio

6 Ways to Acquire New Clients for Your Wedding Videography Studio

Jul 10, 2019 | Wedding videography | 0 comments

Ensuring stability and the sustainable growth of your wedding videography studio depends on your marketing efforts. These are essential to attract new clients and make a name for yourself.

A wedding videography studio can work on several approaches to bring in new clients. Most of these are simple and cost-efficient.

Both online and traditional promotional methods can be employed to grow your popularity. And remember – your satisfied customers are your biggest asset. The delivery of high quality services is essential. It will ensure word of mouth promotion, a sufficient number of referrals and ongoing business for your wedding videography studio.

Other than focusing on the quality of your videography service, here are the other essential tactics you can employ to acquire new clients.

 

Build a Wedding Videography Studio Website

 

The nature of the service you provide is highly visual. People would want to see your work before they decide to contact and eventually hire you.

A wedding videography studio needs a modern and clean website. This is a primary marketing tool you can base numerous other advertising tactics on. Building a good website is far from expensive and complicated. Even if you spend money on professional design, you’ll still benefit from a high return on investment.

Make sure that your website highlights your best work and provides clients with essential information. List the types of packages available, the cost of videography, the additional services you provide, deadlines and contact information.

Finally, focus on the optimization of your website (even if you have to hire professionals for the job). Search engine optimization will help your website reach a top Google position for keywords of preference. Google traffic is niche and targeted, which can contribute to high conversion levels.

 

Social Media Marketing

 

Once you build your wedding videography studio website, start promoting on social media.

Facebook, Instagram and YouTube all provide tremendous opportunities for reaching potential customers and delivering a message they’ll want to see.

If you want to, you can also set up paid ads on Facebook, Instagram or YouTube. The cost per click or action is relatively low. You also have control over the demographic profile of the ad recipient. Being clever and strategic about it (for example, promoting a discount package you currently feature in your portfolio) can give you excellent results and a number of prospects.

 

Strong Professional Relationships Matter

 

Getting to know professionals like wedding planners or the owners of reception venues could also result in new business for your wedding videography studio.

To make the most of these relationships, you need to know who your ideal customer is.

If your videography style is somewhat rustic and romantic, you’ll need to get in touch with wedding planners whose clients are looking for such an experience. You will find it difficult to appeal to people interested in something modern or even futuristic.

Nourish these relationships continuously and eventually, vendors will begin recommending you to their clients. In order to get a sufficient number of referrals, you will once again have to work hard to make sure that the quality of customer service corresponds to what these vendors want for their clients.

 

Participate in Bridal Shows and Events

 

Internet and digital technologies provide amazing opportunities for wedding videography studio promotion.

While going digital is certainly essential, you shouldn’t underestimate the potential of old-school marketing.

Attending bridal shows, fairs and events is a great choice.

When employing this strategy, you’ll have to think carefully about presentation. Since you’re meeting potential clients one-on-one, you have the chance to impress them, entice them and give them a glimpse into your videography world. Investing a bit in a booth or promo materials will pay off. In addition, you’ll get more experience communicating with clients – one of the keys to turning prospects into actual customers.

 

Partner Up with Other Videographers

 

Other wedding videography studios are your competition but they could also become a source of valuable referrals.

Being on good terms with other professionals is very important. You can learn a lot from your peers and you can also acquire some business this way.

When you build relationships with other videographers, you can be asked to become their back up partner. This means that in the event of being incapable of handling a certain project, videographers will refer you to their clients.

While this approach seems to be counter-intuitive, experienced wedding photographers and videographers have been relying on it for decades to acquire new clients.

 

Get Involved with the Local Community

 

Building your reputation in the local community will grow the popularity of your brand.

Get involved with local events to get your name out there.

Do charity photoshoots. You can even organize community events and brand them under your studio’s name. Giving locally will usually translate into long-term business opportunities. Your wedding videography studio will become a recognizable entity that people will come to when looking for the specific type of service.

 

Final Thoughts

 

Let your work be your strongest marketing asset.

You will have to invest in the development of a good portfolio and a recognizable brand. If you’re just getting started, don’t be eager to get immediate returns. Your hard work will pay off in the future when people learn your name and start referring others to you.

To acquire new clients, you should also adopt a diversified marketing approach.

Both online and offline techniques can grow your popularity and increase the number of inquiries you get. Online promotion is more targeted and affordable. Offline promotion ensures direct communication with potential clients. You can make a great first impression that will result in people booking your services.

When this happens, the wheels will start turning. Your satisfied customers will do the referrals on your behalf. Word of mouth promotion is incredibly powerful and the conversion rate I very high. Thus, you should always strive to ensure customer satisfaction and excellent service quality. The happier your current clients are, the more business you’ll benefit from in the future.

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7 Ways to Get Feedback from Your Clients

7 Ways to Get Feedback from Your Clients

May 28, 2019 | Wedding videography | 0 comments

As a wedding videographer, you’re heavily reliant on feedback from your clients to determine what works and what doesn’t. The sustainable growth of wedding videography studios is dependent on such information. Getting real and comprehensive feedback from clients, however, isn’t an easy task. If people have to get out of their comfort zone to accomplish something, they’re not going to engage. In addition, you risk getting feedback that’s not authentic and genuine. Stimulating the provision of customer reviews on your wedding videos is dependent on several creative strategies. Here are a few of the best techniques and solutions you can rely on to collect meaningful feedback. (more…)

6 Tools You Must Have as a Wedding Videographer

6 Tools You Must Have as a Wedding Videographer

May 18, 2019 | Wedding videography | 0 comments

What do you need to establish a successful wedding videography business? The right camera, lenses and the best professional wedding video editing software are just a few of the essentials. To organize your operations in the best possible way, however, you’ll also need a couple of business tools. Wedding videographers often have to manage every aspect of running their business – from marketing to booking and dealing with customer service essentials. The good news is that various tools simplify these processes, increase effectiveness and boost productivity.

 

File Storage and Organization Solutions

 

Even if you have your own server, you’ll still need a good system to organize and manage digital files. Chances are that you have so many multimedia files per project – from raw footage to teasers and finished clips. Organizing all of those essentials and making them readily available is one of the keys to smooth operations. Document management systems come in all shapes and sizes. Cloud-based solutions are usually most affordable and they’re scalable.

The storage space, functionalities and data reports can grow as your business expands. The right document management solution allows you to add labels and tags to all of your files. This way, you can retrieve the documents you need to do your job effortlessly. If you’re just relying on the file name or you’ve misplaced a file, the situation can become truly cumbersome. Zoho Docs is one of the most reliable cloud-based document management solutions. The WorkDrive comes with free trial and it’s suitable for the management of both document-based and multimedia files.

 

Accounting and Bookkeeping Tools

 

Unless you’ve outsourced accounting and bookkeeping, you’ll be responsible for the financial aspects of running your business. At the very least, you will need a good invoicing solution. There are many cloud-based accounting systems that are accessible from multiple locations. Thus, you can input information your bookkeeper can see and retrieve to keep your financial documents in order. If you’re looking for quality free accounting tools, you may want to try ZipBooks, Money Manager Ex and AdminSoft.

 

Project Management Tool

 

How are you going to communicate with your clients? How can you keep track of progress made on different project? You need a quality project management tool. Some of these solutions also offer storage space and they may be compatible with other software products you use (including the best professional wedding video editing software).

You can set milestones, exchange files with your clients and keep track of overall progress. Project management tools are also ideal for getting feedback. Wrike is one of the best options in terms of online project management and it comes with a free version for small businesses. Trello is another leader in the field.

 

Video Conferencing Software

 

Often, it would be impossible to meet your clients several times following the footage creation. Even if you’re using the best professional wedding video editing software, you could still miss the mark in the absence of effective communication. One choice you have is calling your clients to discuss the details of their wedding video creation.

Video conferencing, however, is a much better option. Scheduling a few brief video conference sessions will give you much more information about what your clients prefer. You’ll get to see their facial expressions and body language – an essential form of feedback to the ideas you’re suggesting. Skype, ezTalks and Zoom all are free of charge options for video conferencing with your clients. These are tools you can also use with sub-contractors or business partners you’re relying on to get the job done.

 

Social Media Marketing Management Tools

 

Every business out there has become extensively dependent on a solid online presence for reputation establishment and marketing. Chances are that you’re doing your own online advertising but to be effective, you will need to employ a few tools. Social media marketing is one of the most powerful marketing methods wedding videographers can employ.

Through the selection of the right channels like Facebook, YouTube and Instagram, you can highlight the best features of your work and attract new customers. Instead of posting individually on all these platforms and doing manual administration/communication with followers, you can rely on social media campaign management tools. When it comes to the best choices in this field, Hootsuite has long established itself as the market leader.

 

A Website Builder

 

Unless you plan to outsource website development, you’ll need to take care of the task by yourself. You absolutely need a website to feature your portfolio, build your online reputation and enable potential clients to contact you. Platforms like WordPress make it easy to develop your own website through the use of free themes and plugins.

The only thing you’ll be responsible for is buying your domain and some reliable hosting. If you’re not happy with what WordPress has to offer as far as website development goes, you can opt for a third-party builder like Wix. Wix offers a free account for small businesses and it’s a great choice for people who are not developers.

The builder comes with drag and drop functionalities that will enable you to put together a custom, mobile-friendly and responsive website for your wedding videography business. Even if you want to put together an online store, you can still accomplish the task through the use of the said builder. As you can see, having the best professional wedding video editing software is essential but there are many other tools your business will benefit from.

Take some time to strategize and determine the aspects of operation you will be handling on your own. Based on this plan, you’ll get to determine the tools and software products required to simplify, automate and enhance processes. Many tools are available free of charge for small businesses but they offer limited capabilities. As your business starts to expand, you may want to consider a switch to more advanced versions that give you access to additional features and produce more information for better business management.

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8 Incredibly Sweet and Beautiful Celebrity Wedding Videos

8 Incredibly Sweet and Beautiful Celebrity Wedding Videos

May 12, 2019 | Wedding videography | 0 comments

Celebrities – we love them, we follow them online, we want a piece of their lives. Artistically-inclined and affluent, actors, musicians and other talented individuals from across the globe organize incredibly lavish weddings. Needless to say, we adore the fact! Celebrity wedding videos are often released, giving us a glimpse into the romantic stories of the rich and the famous. Here are a few of the sweetest, most aesthetically pleasing and stunning celebrity wedding clips.

 

Kaley Cuoco and Karl Cook

 

The Big Bang Theory star shared snaps from her wedding day via her Instagram account. One thing is certain – no professional wedding video editing software was used on these snaps. Cuoco’s shots aim to document the warmth and family-style of the wedding day. Even pets were present for the occasion, showing that the wedding was anything but official. The casual style and the coziness of the reception made the video choice an ideal one.

 

Nicole Kidman and Keith Urban

 

Kidman also took it to Instagram to share moments from her special day with the rest of the world. The video also carries casual vibes and it presents different snaps from the big day. The videographer used professional wedding video editing software to create a beautiful and dynamic collage of special, captured moments. This celebrity power couple has been together for more than 12 years and their social media still show a great deal of love and appreciation for each other. Add this fact to the romantic nature of the wedding clip and you have a definite emotional front-runner in the realm of celebrating love and devotion.

 

Amy Schumer and Chris Fischer

 

Head to Amy’s Instagram if you want to see a little sample of her wedding day. A documentary-style wedding video, this one makes good use of the beautiful scenery and the beachy location. A drone captured the scenery from above, giving the viewer a much better understanding of the surroundings. There are celebrity guests, moving vows and funny moments – everything you would want from a memorable wedding video. Make sure you watch the entire thing until you reach the bride’s vows. Amy delivers in her typical style and the vows will definitely make you laugh.

 

Ellen Degeneres and Portia De Rossi

 

One of the world’s most beloved couples – Ellen Degeneres and Portia De Rossi – also made their wedding video public. It’s a massive hit, having been watched more than 1.29 million times on YouTube. The wedding took place in 2008 and the clip features a lot of “behind the scenes” footage. We see the two lovely ladies preparing for their big day, even a bit of anxiety and nervousness in anticipation of the ceremony. There isn’t an awful lot of editing or special effects but the video is still unique. Ellen and Portia also went for a documentary-style video relying on basic professional wedding video editing software. The special moments and emotion of the two women in love certainly add to the appeal of the clip and preclude the need for more extensive post-production. Watch the video to explore the beauty of the venue, the moment Ellen and Portia saw each other for the first time in their wedding outfits, a photo montage and of course – the ceremony itself.

 

Jay Z and Beyonce

 

The R&B powercouple has been very private in terms of keeping their lives away from the prying eyes of fans and journalists. In time, however, both Beyonce and Jay Z have released snippets of private footage to their followers. Beyonce took it to Instagram to present some of the most touching wedding ceremony moments. On the couple’s wedding anniversary in 2019, Jay Z also released a bit of wedding footage. The clip is quite elegant and soft – exactly what one would expect from Queen Bee. There are several intimate details captured on film like the placement of the wedding ring on Beyonce’s finger. Needless to say, the soundtrack consists of some of Beyonce’s most romantic and iconic tracks.

 

Kelly Clarkson and Brandon Blackstock

 

If you’re looking for a truly romantic and serene celebrity wedding video, this one is an obvious winner. Kelly Clarkson got married in October, 2013. Her wedding video highlights the beautiful scenery before moving on to a few candid shots of the lovely couple. The video looks a bit more edited and polished than some of the previous entries in the list. Professional wedding video editing software use is obvious and that’s a good thing. As a result of the skilled post-production work, the clip has a more traditional, even somewhat of a vintage feel to it. The music choice enhances the emotional appeal of the clip even further.

 

Jessica Simpson and Eric Johnson

 

While Jessica Simpson did not release her wedding video in its entirety, a few snippets were made available via the PeopleTV YouTube channel. The décor is most definitely the biggest highlight of the video. A skilled videographer has also managed to capture a number of intricate details that add charm and personality to the footage. Beautifully arranged wedding rings, the table centerpieces, the chandeliers at the reception venue and the bride’s gown are all allowed to shine. This is yet another wedding video that uses drone shots to give the viewer a more immersive view of the venue. Warm and somewhat dark, the clip looks both cozy and incredibly sophisticated.

 

Kevin Hart and Eniko Parrish

 

Kevin Hart is known for being a funny guy. Thus, people would expect a wedding video from him similar to what Amy Schumer released to the public. Instead, we got an emotional and very romantic clip. The video is in complete contrast with Kevin’s personality, showing a side of the actor that many members of the public could be unfamiliar with. While professional wedding video editing software could contribute to a beautiful outcome, it doesn’t make an amazing clip. The idea behind the video, the emotion and the skills of the videographer will all be required to produce a truly moving video. Some of the best celebrity wedding clips stand as definitive evidence of the claim.

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Wedding Video Guide: The Complete Shot List

Wedding Video Guide: The Complete Shot List

Apr 9, 2019 | Wedding videography | 0 comments

I was hired recently to edit weddings for a client who’s new to the wedding video business. The source footage from the first wedding he shot was pretty terrible. There were no close ups during the ceremony. There wasn’t a clear shot of the bride and groom exchanging rings.. HE MISSED THE FIRST KISS.

There was also no audio, but that is a whole different article right there. It was clear that he did not plan ahead where and what to shoot. Additionally, it was obvious he did not know the big moments he needed to look out for and when they were going to happen. How can you avoid a similar disaster when shooting a wedding? I personally believe that there is never too much footage. Having extra footage to discard is better than not having enough..

Have a shot list!

If you are a wedding videographer who is unexperienced with shooting weddings, carry a shot list with you and keep going back to reference it. Eventually, you won’t need it. However, you will always want to keep a page of notes listing any requests from the bride and groom. Know the order of events of a wedding. This will help you keep a look out for everything listed on your wedding shot list. When I edit a wedding video, I break up the day of the event into large sections:

  • Pre-ceremony
  • Wedding Ceremony
  • After Ceremony, but before Reception
  • Reception

Additionally, I break down each of these sections into specific moments I expect to see within each of these parts of the day. You will see these additional pieces as I detail for you the shots you should prepare for.

 

The 6 shots You CANNOT MISS

 


If you forget to bring your wedding shot list with you, these are the six shots that need to be burned into your memory. My personal opinion is if you miss one of these moments, you owe your bride and groom a partial refund.

  • groom waiting at the alter
  • bride walking down the aisle
  • vows/rings
  • first kiss
  • first dance
  • cake cutting  

Pre-ceremony Shot List

   
I like to break down the pre-ceremony into three parts:  

1. The Bride

  • Getting ready
  • With bridesmaids
    • There may be gifts exchanged, champagne shared, or simply shots of all of them in their fancy robes.
  • Interview
    • When did you know she was the one?
    • “What I love about her…”

 

2. The Groom

  • Getting ready
  • With groomsmen
    • There may be gifts exchanged, toasts and general light hearted joking around.
  • Interview
    • When did you know she was the one?
    • “What I love about her…”

3. Arriving to the ceremony site

  • Establishing shots of the ceremony site
  • Bride’s car arriving/Bride getting out of car
  • Shots of the inside of the wedding ceremony venue
    • Chairs
    • Alter
    • decorations
    • flowers

 

Additional moments

 

  • Bride and Groom first looks
    • Many couples now will video and photograph the moment where they see each other for the first time. Often, this is done by standing the bride and groom back to back and have them turn around simultaneously to see each other. However, not all couples do this as many still believe it is bad luck to see each other before the wedding.

 

The Wedding Ceremony Shot List

 

My personal shot list for the wedding ceremony always includes more than I will actually need. I would rather have too much footage than not enough. I keep this wedding shot list in chronological order. For the most part, all weddings have a similar order of events. I tend to highlight or embolden the more important shots I need to grab for each specific event.  

  • groom walking in
  • everyone down the aisle
  • everyone standing up for bride
  • groom reaction shot waiting
  • bride appears
  • groom reaction to seeing bride
  • bride down aisle
  • Dad handing bride to groom
  • bride and groom approaching alter together
  • “Will you enter marriage…” “I will”
  • vows
  • rings
  • kiss
  • leave down the aisle
  • leaving the ceremony site
    • Sometimes this is where you will see guests throw rice or blow bubbles.
    • I have seen the newlywed couple release a pair of doves right outside the church.

 

Additional moments

Many weddings will have moments of traditions that aren’t necessarily part of the typical shot sheet. Hopefully you will be informed of these by the couple, but if not, you need to be ready for these moments and prepared to shoot them. These are usually cultural, religious or family traditions.

 

After wedding ceremony before reception 

   
After the wedding, before the reception is typically the cocktail hour. This is the opportunity to get shots that you might want for your highlight or trailer video, but might not have the opportunity to collect later.

  • establishing shots of the venue and the inside set up
  • post wedding interviews with the bride and groom
  • photo shoot with the couple and their wedding party
  • cocktail hour itself

 

Reception

 

 

For me personally, filming the reception is significantly less stressful than filming the wedding ceremony. I have shot sheet with bullet points to look out for and most of them are at the beginning of the reception. Toward the end of the party is the cake. Once that happens, I keep an eye on the clock so I am ready for the bride and groom’s last dance. In between all of that, I get shots of the party as it happens.  

  • establishing shots of reception area and venue if missed during cocktail hour
  • wedding party introductions
  • bride and groom intro
  • first dance
  • toasts
  • bride and dad/ groom and mom dances
  • lots of dancing
  • any candid intimate moments with bride and groom
  • cake
  • bouquet/garter tosses
  • last dance
  • last kiss
  • bride and groom leaving (if a thing is made of it)

 

Conclusion

 

Unique Wedding Video Tips and Tricks Every Professional Should Know 

Filming a wedding can be a bit of a scary task.  If you were to miss specific moments, it can be devastating enough for you to need to give your client a partial refund. However, missing these crucial moments is completely preventable if you are prepared.  

  • Take the time to prepare your equipment before the event.
  • Ask the bride and groom for a list of requested shots.
  • Prepare yourself a wedding shot sheet to follow and bring it with you to the wedding.
  • Shoot more footage than needed.

If you do these things, you will be able to successfully video a wedding.

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Wedding Video Styles to Add to Your Portfolio

Wedding Video Styles to Add to Your Portfolio

Apr 5, 2019 | Wedding videography | 0 comments

Wedding videos today aren’t what they used to be. Current videos don’t simply capture the moment. Consequently, they are more dramatic. They are more cinematic. They are more spectacular. As a result, you’re no longer watching the event as it happened. You are seeing and remembering the event as better than what was reality.

You want to give your clients this feeling; However, everyone likes something different. You need to have a variety of options in your portfolio for your clients to choose from.

 

What wedding film options are out there?

I’ve viewed over a dozen wedding video business’ websites and found that most businesses offer choices between five styles of wedding videos or packages that contain a combination of them. The most recognized five styles for wedding videos are:

1. The teaser
2. The highlight / cinematic short film
3. The feature film
4. The love story
5. The documentary.  

 

 

Social media is important now.

Currently, many people are concerned with how their wedding will look on social media platforms. What are the current most popular social media platforms?

  1. Facebook
  2. Instagram
  3. YouTube
  4. Snapchat
  5. Vimeo
  6. Twitter

The constantly changing standards for video formats and aspect ratios can be a challenge for a video editor. The most recent change I have seen was as recent as March, 2019. The following link is the best reference I have found to help keep up with the ever-changing formats of social media.  The creator of this page has also included a Google Docs spreadsheet he constantly updates.  https://sproutsocial.com/insights/social-media-video-specs-guide/

Some companies will offer a quick turnaround of a 60 second Instagram Teaser of the wedding video to post on Instagram within two weeks of the event.

https://www.instagram.com/p/BusQN2IFTl9/

Others will offer the unusual service of a live-stream of your wedding online as it’s happening. Many believe this is a good option for family members and friends that want to be there, but cannot attend.

 

The highlight (Cinematic short film)

The highlight, AKA the cinematic short film, is a 3-5 minute video that captures the emotions of the day in a quick compact form. The clips are often short and not necessarily in chronological order. Often they’re described as looking like a cinematic trailer for a feature film.

 

The Feature film (Cinematic film)

The feature (cinematic) film is the longer version of the short film, but with room for more material.  Generally, these videos end up being roughly 10-12 minutes in length, but can be longer.  I like creating the feature film wedding videos most for the reason that I get to be creative with the video. Certainly I can explore creativity in the highlights, but in a feature I have the time to include longer shots. As a result, I feel the longer shots give me to opportunity to build up an emotional story.

 

The Love Story

The love story contains spliced together interviews from the bride and groom. They talk about how they met, fell in love, and what they still love most about each other.  Often, this video is created before the wedding and used as a show piece at the wedding reception.  Likewise, I often see others incorporate the storytelling into the highlight or feature film videos.

 

The Documentary

The documentary is a wedding video that captures every detail of the event in raw footage. There’s usually two or three cameras and audio recorders. As a result, the big part of editing the documentary videos is syncing the video and audio together. The editor will use the best camera angles and audio tracks to splice together a full 30 – 60 min wedding video.

 

The SME’s (Same Day Edits)

Some companies offer same-day edits of the wedding to play at the end of the wedding reception. This means there’s an editor on site editing together the highlight wedding video. Hence, making it possible for the guests to enjoy.

 

Conclusion

Unlike 20 years ago, wedding videographers and editors cannot provide a simple documentary style wedding video with a quick five minute highlight at the end.  In this age of non-linear editing, digital technology and social media, the brides and grooms of today want their wedding to look like something out of a movie, and they want everyone to see it.

 

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