Wedding Videography vs Wedding Photography

Wedding Videography vs Wedding Photography

When deciding what services to get for their lucky day, many brides and grooms think about their budget and the average wedding video cost. Some may choose to skip the video creation altogether and if you’re dealing with such clients, you may find it difficult to be persuasive.

Many people believe that getting wedding photos is sufficient to capture the special day. As a wedding videographer, you’ll have to emphasize on actual perks your clients will enjoy by getting the service. You will also have to explain the main differences between photography and videography.

Wedding photos and wedding videos are specific products but they’re also interchangeable. While the average wedding videography cost is higher than that of photography, a clip delivers a range of important advantages that photography cannot provide.


Videography Doesn’t Just Document the Event


A wedding videographer will often also act as a director to produce a creative or an artistic video for the couple. In the past, wedding videography was all about documenting the event. The final outcome was chronological, lengthy and yes – quite boring to watch. Today, a wedding video can bring to life a vision that the couple has.

Wedding videos are vintage, animated, artistic or even abstract (just to name a few options). There are no limitations if the client and the videographer share the same vision.

Capturing the right shots and quality post-production work will deliver magic to the screen. Wedding videography gives the couple a lot more versatility and this is one of the perks you’ll need to emphasize. For better results, you should definitely support your claims with a colorful and fun portfolio.


Capturing the Emotion of Specific Moments


No matter how good a photographer is, they cannot capture the raw emotion of a moment like exchanging wedding vows, for example. While photos can look touching and they could definitely recreate the atmosphere of the ceremony, some elements of the wedding can be recreated only on film.

Both wedding photos and videos capture memories. Wedding videos, however, allow the viewer to immerse themselves in the emotion and the rawness of the experiences of the bride and the groom. Usually, photos and videos work together to paint a more detailed picture than either product on its own.

This is why some videographers also work on photography and factor this element into the average wedding video cost. If your studio is capable of providing both services, you’ll be at an advantage. You’ll also get to create more diversified product packages that will appeal to a wider array of potential clients.


The Biggest Benefit: Motion


This perk is an obvious but you’ll need to remind your clients of the main differences between photos and videos. Photos capture and preserve the stillness of an individual moment. Wedding videos show motion, the flow and evolution of the events as the day progresses. If a photographer misses a specific moment, they will create a hole in the documentation of the experience. Videographers shoot continuously. They have the entire wedding day captured on film.

The videographer will use the footage to select the most special shots and to put together a clip that summarizes the entire event. Motion makes video much more intense and captivating than an image. The skills of a photographer are obviously very important. Otherwise, important moments will be left out.

Additionally, a videographer can use motion creatively to show some of the wedding fun. When the camera is handheld and it follows the bride around, the viewer will feel like a guest attending the ceremony and observing everything that’s going on. A drone can also capture the movement from up above to make it even more intriguing.


Sound and Ambiance


Sound is another element that wedding videos cannot capture. The ambiance at the wedding venue is dependent on both the visuals and the music / background noises. Capturing voices and music contributes to another layer of recording depth. It’s so powerful to hear the trebling voice of the bride, the tone of the officiant and the laughter of children. The first dance of the married couple will obviously be missing a lot if people have no idea what song was playing at the time.


Videography Can Build on Top of Photography


A wedding videographer provides an extra set of eyes at the venue. Creative professionals have their specific approach that’s highly defining for their work signature. While a photographer may pay attention to certain parts of the ceremony, the videographer will capture something else. When a wedding videographer and a wedding photographer work together, the couple can get the most comprehensive and beautiful outcome to last them a lifetime.


The Average Wedding Video price Isn’t High


These are just some of the most important videography perks you can highlight to convince hesitant clients they need a clip to remember their special day by. It’s also important to let your clients know that the average wedding video cost isn’t that high. Most videography studios tailor their offers to meet the specific needs of the client. Thus, it’s possible to produce a beautiful outcome on a small budget.

Let your clients know what the possibilities are and If possible, throw in a little discount to show your willingness to interact with the couple.

When highlighting the differences between photography and videography, you’ll also need to explain why amateur wedding videos aren’t the best choice either. While amateur footage could be featured in the wedding video to deliver a bit of contrast, smartphone footage usually lacks the clarity and the strategic intention to document the event in all of its richness.

Be there for your clients and do your best to answer their questions. People want what is best for their special day. Show them wedding videos you’ve worked on, describe the specifics of the process and the possibilities. If you maintain a bit of flexibility, chances are that you’ll win tentative clients over.



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How to Upsell Your Raw Footage (Weddings)

How to Upsell Your Raw Footage (Weddings)

Every wedding video studio has intense competition to overcome. An open market gives clients many opportunities to choose their service provider and they’ll be looking for added value. In order to stand out from the crowd, you’ll have to employ some upselling techniques to ensure 100 percent customer satisfaction.

Offering your wedding video studio clients raw footage is one of the possibilities but should you even consider such an added perk?

Raw footage can be offered to customers on various occasions. Relevance of the service and anticipating the needs of your specific clientele will help you determine which approach can result in your studio’s sustainable growth.


Best Upselling Strategies for Wedding Videographers


Upselling is all about offering your clients variety. The packages you have available for them form up a big part of the strategy. Packages should be made available to cater to individual needs – from the most basic to the most comprehensive product demands.

Think about the services you’re going to feature in each of the packages and whether the provision of raw footage should be one of the available perks. Wedding videography studios rely on many additional upselling techniques to stand out from the crowd. Do your clients want to have online video delivery? Are they looking for HD and Blu-ray video quality?

These are two great options to offer on top of the standard wedding videography services. Reputable videographers also rely on live streaming of the ceremony, same-day editing, virtual reality videos and cloud delivery. These are nice added perks that some clients may be willing to spend additional money on.


When Should You Give Raw Files to Clients?


Every videographer has experienced this at least once in their career – a client asking for the raw, unedited footage. Should you provide these files and even more importantly, should you turn that in an upselling strategy? Giving clients access to the raw footage could deprive you from future work. This is why you need to consider the provision of this perk carefully.

Define the parameters of the interaction right from the start. By doing so, you’ll know how much to charge and whether raw footage delivery is a good idea. If you are going to give clients access to the work files, you’ll have to determine how much you’re going to charge. When a videographer is being hired only as a shooter, they’ll need to handle only the raw footage over. A client that wants a wedding video, however, will anticipate an edited video. Finally, some clients want both of these.

This means you will be charging for two distinctive types of services. While you should make it clear that the provision of raw footage is an option, you should also give yourself a bit of wiggle room. Determine the specifics of the interaction on an individual basis. It’s up to you to provide the work files, to know how much you’re going to charge and whether the provision of such a bonus is a good idea in terms of ensuring future work with the same client.


Always Feature the Terms in the Original Contract


The smoothness of wedding video studio work depends on determining the parameters of the interaction in advance. The delivery of the raw footage should be featured in the agreement you sign with the client when you begin working together. List the specifics of the service being provided, the cost and the final outcome that the customer could anticipate to get.

Knowing what you’ll be offering in advance will make it easier for you to plan the work and to give the customer a good quote.

It’s not a good idea to succumb to customer demands later on during the process, especially after the parameters of the interaction have been defined. These are the reasons why you need to know what your upselling techniques are and how much you’ll be charging for each.

Let clients know in advance exactly what the possibilities are. Once work begins, everybody will be on the same page.


Keeping the Raw Footage Is Also Fine


Some videographers make it a part of their practice to refrain from giving clients raw footage. It’s ok to follow this principle if you don’t feel comfortable sharing those work files. There are many reasons why you may want to refrain from providing clients with raw footage. For a start, these are unfinished files that could be lacking in quality. Thus, the raw footage is not an accurate representation of the production work you can do.

Raw footage is also considered the property of the videographer, while the final clip is the property of the client. If the client needs a new project, this raw footage will be utilized to deliver a trailer, a social media video or a website version of the wedding video.

By withholding raw footage, you could be protecting your brand and setting standards for the interaction with clients. You can easily explain these reasons to customers if you decide to refrain from using raw footage for upselling purposes.

Keep in mind that many clients don’t understand video file formats and what raw footage actually is. Very often, they will lack the software to run the raw footage and make good use of it. This is another key specific you will have to explain in advance to avoid disappointment.


Final Verdict


Selecting the right upselling techniques depends on the business practices you feel comfortable with and the needs of your clientele. Some videographers will never share their raw footage while others will charge clients additional fees for these files. It’s up to you to determine which approach will work best for your brand.

Whatever the decision, make sure you’re communicating thoroughly with your clients. Explain what raw footage is, how much you’ll be charging for it or what your reasons are for withholding such files. There will always be clients looking for something more and pushing your boundaries. If you are open and honest right from the start, however, you can ensure a smooth process. 



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What Should You Charge for Your Wedding Videography Services?

What Should You Charge for Your Wedding Videography Services?

You’ll have to make numerous important decisions when interacting with clients. Choosing the right style and the right equipment for the video shoot are two of the most important considerations. As a wedding videographer, however, you’ll also be responsible for giving your services a price tag.

What are the best wedding video price packages for your clients? Answering the question is difficult if you don’t have enough experience. How much should you charge for your services? Is the price excessive or set too low? What does it take to strike the balance between an optimal price and optimal quality ratio?

The following guide will acquaint you with the essentials you have to consider when determining your wedding video price packages.

Wedding Video Cost: How Is It Determined?


Just like in any other business, you will have to base prices on the cost of producing a wedding video. As you develop your practice, you’ll have a lot more insight into how much production costs.

Wedding video costs vary greatly from the interaction with one client to another. The wedding venue, the costs that will be covered by the client (transportation, accommodation), the anticipated wedding and the specifics of the equipment you’ll have to bring to the venue will all affect the cost. You’ll also have to think about additional service provision. Will you be giving your clients a trailer or a live streaming option? Who’s going to be doing the editing?

If you’re going to outsource the wedding video post-production, you’ll have to know how much such assistance is going to cost you.

Thus, it’s best to develop several distinctive packages. The least expensive one will offer solely basic services and it will come with limitations. Customers who are interested in more comprehensive wedding videography services will need to be prepared to pay the price.


Factors That Affect Wedding Video Price Packages

A few factors play more important role than others when it comes to setting your price.

The first factor is time. How many hours will you be dedicating to shooting the wedding? Will you be present during the preparations, the ceremony and the reception itself? Let your clients know this is probably the biggest factor that will contribute to the price of the service.

How many videographers will attend the event? A team of several people will incur higher production costs. If your team doesn’t consist of multiple people, you’ll also have to outsource.

The travel linked to getting to the wedding venue is also important and so are the extras. Some of these extras include creating drone footage, ensuring a live video stream during the wedding, creating a social media and a teaser video, etc.

Based on analysis of current packages, the average cost of a wedding video in the UK is 1,140 pounds. Packages, however, vary from one region to another. Some packages cost as little as 599 pounds. Such packages could be missing many elements and they’re not a good choice.

Some of the most extensive packages could go above 5,000 pounds. The key here is to offer clients variety and several price ranges to choose among. An occasional discount could also be beneficial, especially if the couple is trying to organize a wedding on a limited budget.

Tips on pricing as a Wedding Videographer


You have all the freedom in the world to set your wedding video price packages. Your experience and the size of the clientele, however, will be determining for the adequacy of the pricing decisions you’ve made.

A newbie videographer will typically have to start with a more affordable service in order to build their reputation. As the number of satisfied clients increases and word of mouth promotion turns into a real thing, a videographer may reconsider their previous pricing decisions.

The easiest way to determine the price is to start with a basic package that’s based on single camera coverage, a video length of up to 60 minutes, light provision, editing and post-production (music included). Calculating the cost of offering your clients this type of service is simple, even if you don’t have a lot of experience. It’s also a good idea to check out what other wedding videographers in the area have to offer.

Wedding videography can be a pretty competitive business. Thus, if you overprice your services, you’ll miss on many important opportunities to attract new clients.

Making your services much more affordable than what others charge their clients isn’t a good idea, either. Clients will question your competence and your knowledge if you sell yourself short in an attempt to beat the competition.

Finally, make sure that custom package creation is available to address the needs of clients who are interested in a very specific service. You should also create a personalized offer that’s outside of the standard price range.


Final Verdict: Pricing Matters!

Even if you’re the best wedding videographer out there, you’ll find it difficult to attract new clients if your services are overpriced.

The pricing decision ranks among the most essential ones for the success of your business. Don’t rush it and use logical arguments to set the wedding video price packages.

Input and feedback from your clients can also be beneficial to determine if you’ve missed the mark. You can adjust the price of your services up or down, depending on the current trends and popularity of your business.

There’s no universal rule for setting the price of a quality wedding video. Come up with a questionnaire you can discuss with your clients to determine how much the production is going to cost you. Once you have all of the information you need, you can either direct your customers to the appropriate package or you could give them a custom quote.



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What Is a Visual Story Book and Should You Offer Your Clients One?

What Is a Visual Story Book and Should You Offer Your Clients One?

If you’re keen on offering modern video editing techniques to your clients, you probably also pay attentions to the latest trends in the field of wedding videography. Visual story books have been gaining some prominence but what exactly are they?


What’s a Visual Story Book?


As the name suggests, this is a type of film or a montage of images that tells a story. While all videos do, storybooks tend to be a bit more niche and focused on one element. They reveal the wedding in a whole new light.

A visual storybook is usually themed and it’s created to convey a specific emotion or deliver a theme. When it comes to wedding videography, there are several types of story books you can create. Showing how the love between the bride and the groom has grown is one option. In that instance, you will need to begin shooting way before the wedding occurs.

You’ll need a script and a specific set of shots that will tell a love story from beginning to end. You can use numerous other themes to put together a story book for your clients. You can have a family-themed story book that focuses on the relationships between the bride and groom and their families. Focus on intimacy, a retro black and white love or how solitude transforms into shared sentiments when one discovers true love.


Creativity and Various Techniques Coming Together


A visual story book is different from a traditional wedding video. It can look abstract or even out of order. There could be disjointed shots and abstract techniques used to deliver a compelling message. You can rely on an extensive set of modern video editing techniques. Subtitles, animation, out of focus shots, over-exposed shots all break the rules of videography.

At the same time, they can result in a visually coherent outcome. Have the bride and the groom narrating the story or you have soft music playing in the background. There may be different chapters, there could be interviews with friends and relatives. Scenic shots that are serene and harmonious will also make the story complete.

A visual storybook isn’t wacky for the sake of being wacky. You need to know right from the start what your primary message is. When you determine the focus, you can consider the creative techniques and the types of shots that will help you get to where you want to take the viewer.

Still shots, photographs and candid moments are all a good choice in the realm of visual storybook creation. Typical techniques that don’t belong in the realm of wedding videography can be employed to make the product of your effort more intimate, more compelling and more vivid.

Here’s an example of a visual storybook:

it focuses on the details and some of the shots are so still that they appear almost like photographs. The details, however, tell a story of authenticity and ethnic pride. There are numerous beautiful colors, patterns and textures that bring the video to life.

Here’s one more example of a storybook that uses time lapse videography to create a specific sentiment:


Another example that uses photos and a timeline: 


Should You offer Visual Storybooks to Your Clients


A visual storybook package could be a great addition to the range of services you offer to your clients. When deciding whether to offer such a service, you should think about the filmography equipment you have available and about your experience.

Visual storybooks may necessitate the use of certain filters, camera lenses or editing software that you may not use at the time being. Investing in such new equipment makes sense only if you’re going to push the service consistently and make it a part of your portfolio.

It’s also a good idea to think about the types of clients your wedding videography studio attracts. Story books don’t appeal to all of the couples out there. Some want a traditional wedding film. Some want something fun and romantic.

Are the clients who choose your services interested in a creative and unusual approach? Will this service have the potential to grow? If the answer is negative, there’s really no need to invest in new equipment and techniques.


Modern Video Editing Techniques Play an Important Role in Story Book Creation


Understand the fact that wedding video post-production is very important for the quality of a visual storybook. You need to have the knowledge and the software required to introduce special effects and manipulate the footage.

Alternatively, think about outsourcing wedding video post-production. If you don’t know what you’re doing, the outcome will look somewhat amateurish and pieced together. You need a smooth, flawless experience. You need a story that unfolds and touches people’s hearts.

To accomplish these goals, you have to edit professionally and highlight the emotional charge of every single moment added to the storybook. Things can get even more complicated if the storybook is crafted out of photos and it features solely special effects in the montage. Making something static dynamic is challenge even for professionals.

If the task isn’t handled in the best possible way, the storybook will get boring to observe after a minute or two. Partner up with an editing team that has the knowledge and the vision to help you develop such products for your customers. Otherwise, offering visual storytelling services will be an almost impossible task.

A big portfolio of wedding videography packages can help you attract different types of customers. Storybooks are becoming increasingly popular among the young and hip crowd. Even if you’ve never created a visual story book in the past, you can master this videography form if you have a creative approach.

Start by examining the work of others and defining your storybook style. Determine what equipment you’ll need and how much the service provision is going to cost you. By answering these questions, you can set the right price for the innovative service you will be offering to your clients.



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First Wedding Dance: How to Capture It in the Best Possible Way

First Wedding Dance: How to Capture It in the Best Possible Way

A lot of skill behind the camera and video editing techniques mastery will be required to capture the first wedding dance in the most emotional and visually-pleasing way. This is one of the most important reception moments.

As a videographer, you’ve shot first wedding dances multiple times and you know that each one necessitates a specific approach. The nature of the wedding venue, the available space, the light and the music all determine the manner in which you’ll have to shoot the first wedding dance. On top of paying attention to the technical and environmental essentials, you can also test out various creative techniques to get a beautiful outcome.


Have a Chat with the Bride and Groom


Coaching the bride and the groom before the beginning of the reception will enable you to capture some of the best dance shots. Tell both the bride and the groom they should hold each other without blocking the face of their partner during the dance. You should also give them a clear idea about your position and where to look.

Keep the instructions simple and limited.

If you overwhelm the couple, the shots will look way too stiff and staged. While it’s important for the bride and groom to look at the camera, they should also enjoy the first wedding dance. Tell them that it’s ok to look at each other, have fun and connect during that very special moment. This kind of connection is the one thing that will boost the emotional appeal of the shots.

There’s one final thing you’ll need to touch upon. Many couples worry that their first wedding dance is going to be mediocre because they’re not particularly skilled on the dancefloor. Let them know that dance skills don’t really matter. The first wedding dance is about the emotion and about having fun. If the bride and groom manage to let go of the worries, chances are that the footage will look spectacular.


Ensure Quality Light


Even if you know how to use the most advanced video editing techniques, the outcome will look grim and blurry in the absence of sufficient lighting.

Most wedding receptions occur in the evening. Hence, the light will be limited to candles and lanterns. While these create a very romantic atmosphere, they could prevent a videographer from capturing all the beautiful details of the first wedding dance.

Visit the wedding venue in advance. If you know where the stage is and where the first wedding dance is going to take place, you can use external flashes to illuminate the bride and the groom. These are easy to turn off once your job is done so that the romantic atmosphere is uninterrupted.

For the best results, place your lights high and aiming down at the bride and the groom. If you have to, think about ISO adjustments, as well. When the image remains somewhat dark regardless of the additional lights, you’ll have to increase the ISO manually. Depending on the camera quality, start with an ISO of 800 to 1,000 and make additional adjustments upon necessity.


Experiment with Shooting Angles


A static camera in the beginning is a good choice because you will create some quality wide footage. You will capture the dancing couple and some of the surroundings to recreate the party atmosphere in the wedding clip. It’s also a good idea, however, to experiment with some more interesting shots.

A few face close-ups will capture the depth of emotion. Create some footage of the groom’s hand placed gently on the bride’s waist, of her shoes on the dancefloor or the floral arrangements surrounding the stage. Show the faces of the guests, the parents, the best man and the bridesmaids. Look around – don’t be focused exclusively on the couple (a tip that sounds somewhat counterintuitive but that can add great details to the shots).

You can also experiment with shooting angles and perspectives to make the footage a bit more dynamic. Take the camera low and point it up to make the first dance footage more intriguing. Alternatively, climb on a chair and point the camera down towards the dancing couple.

You can even experiment getting behind a lit candle or a table centerpiece to frame the shot and add a bit of context to it. Such experiments are best undertaken when you have a second videographer at the venue. Make your colleague capture the wedding dance in its entirety while you get a bit more creative.


Use the Right Video Editing Techniques


You have one more chance to get really creative with the first wedding dance footage. The post-production process is as important as capturing those special moments during the ceremony. Using the right video editing techniques will highlight the most beautiful aspects of the shots.

It’s ok to use some special effects like slow motion or animation. The rule with special effects is that less is always more. Choose one special effect and understand the manner in which it’s going to affect the footage. If you have no reason to utilize the effect at that very moment, you should probably keep things simple.

Slow motion, for example, could be a good choice while the bride is spinning around. It will show the beauty of her gown, the fine lace that is twirling around her body. Working with a wedding video post-production team is also a good idea if you don’t know how to eliminate imperfections and make the footage extra-special. Outsourcing post production will give you more time to focus on the things that you do best and to still get a beautiful outcome in the end.

Trust your instincts when shooting the first wedding dance. Have some fun with it. Stiff footage isn’t going to cut it, especially if you want to show just how special the moment is. Have a plan but maintain a bit of flexibility while shooting the dance. Look around, find the cute and special details and capture those to recreate the very nature of the ceremony in your film.

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How to Edit a Wedding Video Fast

How to Edit a Wedding Video Fast

Can you edit a wedding video fast? Weddings edits are time-consuming. There’s no way around it. However, there are ways to cut your editing time down significantly. These are a few strategies I use to edit a wedding video for a faster turnaround.


If possible, plan your shots before the wedding

I do not have this luxury. When I edit weddings, I am hired by the videographer after the fact. I have no communication with the videographer until after the event and I have zero input on how it is shot.

For the many videographers that also edit their highlight videos, they may have an idea in their head of what they want to see in the highlight. They can take one of their cameras and shoot specifically to grab those shots while their other cameras shoot the event in its entirety.



J, K, L, comma. Learn it. Love it. These four buttons made the biggest difference in my turnaround time more than any other advice I have to give. In most non-linear editing systems, J, K and L are key commands to shuttle left, pause, shuttle right respectively. This is so much faster than using the mouse to play your clips and click and drag around on your timeline. I don’t know about other systems, but in Adobe Premiere, the comma key command will move your elected clip to your timeline without you having to click and drag it over.

Along with J,K,L, comma, I personally would also include I and O for marking in-point and out-point as well. Using keystrokes rather than the mouse when possible does not seem like it would make that big of a difference, but over time the seconds saved add up. You will quickly find that you are saving potentially a few hours a week just by using key commands instead of the mouse.


Three Sequences: Pre-Ceremony, Ceremony, Reception

I love the three sequence method. Dump all footage onto one sequence and make two more copies of that sequence. Label one as the pre-ceremony, one as the ceremony and one as the reception. Delete all footage from each respective sequence that doesn’t apply to its label (like removing the reception footage in the ceremony sequence).

I like this method because when I need a break from working on one part of the wedding, I can easily jump to another part without knocking everything out of sync. Keeping them separate also mades the project feel less daunting and easier to organize.

Shooting and Using Top Video Editing Software for Church Weddings


Edit the Hard Stuff First

Editing the hard stuff first really goes hand in hand with the three sequence method. If you edit the more involved pieces first, such as the vows, the first dance and the toasts, then the rest feels like you are coasting downhill to the finish.

I like to go back and forth between editing the vows (ceremony sequence) and the speech (reception sequence). When I need a break from the more involved editing, I will go back and forth between all three sequences and remove chunks of footage I know I don’t need.


Bottom Line: It’s Still Time Consuming

No matter what strategies you use to cut down your time used to edit a wedding, it is still time-consuming. There is no way around it. The best you can do is streamline your processes to cut any unnecessary time wasted.


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