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What to Feature on Your Wedding Videography Studio Website

What to Feature on Your Wedding Videography Studio Website

Your wedding videography studio website could communicate so much important information to potential clients. How much do your services cost? Do you offer wedding video post-production?

These are just two of the questions to potentially answer. Creating a website for your business can be challenging the very first time. After all, how do you choose the essential bits of information to feature?

Be smart and strategic about the content you choose. Your selection could make all the difference in the world when it comes to giving clients essential information.

 

Your Portfolio

 

Featuring this one on your website is a no-brainer. Potential clients want to see your past work to determine whether your style is similar to what they’re looking for. Your portfolio should be displayed centrally on the homepage and a link to it should also be featured in the navigation bar. Choose the wedding videos you’ve done that are most representative of your style.

If you’re capable of shooting eclectic clips and dealing with different styles of wedding video post-production, that information should also be highlighted. One of the easiest options is to create a YouTube portfolio and to embed those clips in your website. The approach is very simple and you’ll manage, even if you’ve never put together a digital portfolio in the past.

 

Types of Services You Offer (Package Details)

 

Professional Video Editing Tools and Other Things to Feature in a Package
Once people examine your work and decide that you’re the right wedding videographer for the job, they’ll want to learn a bit more about what you have to offer. Your wedding videography studio website should highlight the specific types of services you offer and what’s included in different packages.

Do you shoot both indoor and outdoor weddings? Is there a second videographer in the team? Do you deal with special effects and wedding video post-production? Can you offer online video creation, wedding ceremony live streaming or the creation of teaser and trailer clips? It’s best to answer crucial questions before clients have gotten in touch with you.

Don’t leave potential customers guessing. Making the details of your packages available will show prospects whether you’re the right person for the job. If you are, they’ll move on to getting in touch with you.

 

A Cool Videography and Wedding Video Post-Production Blog

 

A blog is a must-have on your website. Even if you don’t have a lot of time to dedicate to content creation, you can still benefit from the occasional update. Blogging about wedding videography establishes your reputation as an expert in the field. The blog allows you to share your knowledge.

You can feature fun facts, how-tos, step-by-step guides, video posts, interviews with your clients, behind the scenes content and anything else that you deem appropriate.

On top of building your online reputation, a blog is also a powerful search engine optimization tool. Through the creation of quality, relevant and niche blog posts you can reach the top of the Google search engine results page for keywords of preference. Effective optimization efforts will increase the number of website visitors and even result in some new inquiries from prospects.

 

Pricing and Contact Information

 

Unique Wedding Video Tips and Tricks Every Professional Should Know
Many wedding videographers withhold the pricing information and share the data only during one-on-one meetings with clients. There’s no reason why you should keep the information private. The pricing of packages is one of the factors that potential customers use to determine whether the service is the right one for their needs.

By making this information public, you’re saving everyone a bit of time. Next, you should also feature your contact information. Clients should find it easy to get in touch with you via a website form, phone or email. Offering multiple communication options show potential clients that you’re flexible and eager to meet their needs – two key characteristics that prospects like.

 

Testimonials from Former Clients

 

Online testimonials and reviews are considered highly trustworthy. In fact, 84 percent of people trust online reviews as much as they trust recommendations from friends. When putting together your studio’s brand new website, ask former clients whether they’d like to write a short review. Even better, ask them to participate in a brief video interview about their experience.

Video interviews show a real person with their emotions and thoughts. Such testimonials will turn into a charming and powerful addition to your website that will answer some of the most important questions potential customers may have.

 

A Brief Video Presentation

 

You can also use your videography skills to your advantage when presenting skills and competences. It would be great to feature a brief video introduction on your homepage. Tell the world a bit more about who you are, why you decided to set up a business and which principles guide the operation of your wedding videography studio.

Your video could be funny, emotional or filled with special effects. It could serve as an example of the work you can do for your clients. When you put together something very creative, you’ll also benefit from a chance to go viral and reach a large audience.

 

Bonus Tip: Make Sure Your Website Is Mobile Optimized

 

The percentage of people who explore websites via a mobile device like a smartphone or a tablet is growing all the time. In fact, it’s possible for most of your audience to be using a smartphone rather than a laptop or a desktop computer. Make sure that your wedding videography studio website offers an excellent mobile experience.

The design and functionalities should be clearly visible on a small screen. Make sure the buttons are large enough to be tapped with a finger. A messy and cluttered website design isn’t going to look particularly impressive and you want to give your viewers the best visual experience.

These are just a few of the essentials to focus on when crafting your business website. You can approach the task in many other ways. For best results, think about the specific needs and preferences of your target audience. If you know the person who will be visiting your website, you’ll be capable of offering adequate content and a tailored experience.

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How to Communicate With Your Post-Production Team

How to Communicate With Your Post-Production Team

Outsourcing wedding video post production will give you an opportunity to focus on what you do best – conceptualize and shoot clips that your clients will instantly fall in love. In order to make the partnership a successful one, however, you’ll have to communicate your style and preferences effectively.

 

Wedding Video Post Production Essentials

 

Before partnering up, you’ll have to communicate the biggest essentials. Tell a post production team about the length of footage, the editing work that will need to be done and the deadline. Based on this information, you can receive specific questions and a detailed quote that will feature all aspects of project finalization. Post production teams engage in various activities.

Editing the video is just one of them. Do you need to have special effects introduced? Will you feature animated titles, slow motion elements or color filters? The idea you have should be delivered effectively. The vision should be as clear to the professionals you’re outsourcing to, as it is in your head.

 

Inquire about the Factors Determining Quality

 


A number of factors will determine the quality of the wedding video post production work. You should inquire about these in advance to make sure that the final outcome will be up to par. One of the first essentials to talk about is the video processing software that will be utilized. Typically, experienced post production professionals rely on programs like Adobe Premiere Pro, After Effects and Photoshop. Next, discuss the number of edits and additional modifications that will be included in the package. While it’s possible to get it right from the start, chances are that you’ll need to have some additional work done.

This is why you should get a better idea about the cost of additional modifications and whether any part of the process will be handled free of charge. Finally, you may want to talk about quality guarantees. Does the wedding video post production company create a detailed contract to guide all aspects of the interaction? Will there be a money-back guarantee? These essentials will give you peace of mind that the project will be completed on the basis of all your specifications and requirements.

 

Continuous Communication Is Vital

 

When you’re partnering up with a third party service provider, you have to put heavy emphasis on communication. In that situation, you’ll be the intermediary between the lucky couple and the wedding video post production team. To get the edits the bride and groom require, you should identify the right method of communication from the start.

Will you be meeting periodically to discuss progress and the eventual needs for adjustment? Will you be using the phone or email communication to outline the specifics that need to be done and to get reports about the work process or samples? Direct methods of communication usually work best to ensure comprehensive understanding of the scope of work. At the same time, indirect exchanges of information like the ones occurring via email document all aspects of the interaction and can be used for reference in the future.

 

Provide Very Specific Feedback

 


If something is to change, you’ll need to provide very specific feedback about the issues you’re having and the manner in which these can be overcome. Vague and generic will never cut it when you’re partnering up with other service providers. Keep the feedback focused and to the point. Identify the parts of the video that don’t work, the reasons why you need to see change happen and the specific type of change you’ll feel comfortable with.

If you give nothing back, wedding video post production professionals will be left guessing about the aspect of the video that you’re unhappy with. If your feedback is too detailed, chances are that the focus will be lost. Break work and revisions down into manageable milestones. Review after the completion of each phase to keep the project moving along.

 

Respect Your Time and the Time of Post Production Professionals

 

Shooting a wedding video and putting the final concept together can be challenging and time consuming. The same applies to wedding video post production work. Effective and productive interactions respect the time of everyone involved in the project. If you set a communication and meeting schedule, stick to it. Don’t appear in the post production studio all of the sudden just to check how things are going. Be specific, be precise and do your part of the job.

When you promise to send files within a specific timeframe, do so. The same applies to reviewing work and providing feedback. Whenever you’re late, you’re preventing others from doing their job. As a result, missing the deadline will become highly plausible.

 

Be Open to Suggestions and Constructive Criticism

 

While you may believe that a certain approach is going to deliver the best wedding video outcome, chances are that others have their specific view on things. To make interactions with a post production team effective, you may want to keep yourself open to criticism and constructive feedback. Post production professionals see wedding videos in a different way. Hence, they may recommend an editing approach or a special effect that you would have never thought of on your own.

You’re likely to dismiss such suggestions because you have a vision of the final outcome already. If you manage to maintain an open mind, however, and you do consider the idea, chances are that you’ll give your clients a better result. Both you and the post production team are on the same page. Customer satisfaction is the goal you’re all trying to achieve.

Thus, a bit of input here and there could prove to be highly beneficial. Creative friction can be good because it can give birth to something unexpected and exciting. Make good use of the knowledge and expertise wedding post production professionals have accumulated through the years. This way, you’ll benefit from speed, efficiency and a beautiful video that your customers will fall in love with.

 

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How to Prepare for a Destination Wedding Shoot

How to Prepare for a Destination Wedding Shoot

To make your wedding video studio successful, you’ll have to focus on a range of services. Clients have specific needs and very different views when it comes to wedding video creation. Some will want to have your services available at their destination ceremony. What does it take to prepare for such shoots? Destination weddings pose several challenges to videographers. You’ll have to select the right equipment, calculate the costs and deal with the required travel documentation. The distance from home and your usual work location is the biggest issue you’ll have to prepare for.

 

Coordinate Travel Plans with the Lucky Couple

 

Effective communication is the heart and soul of quality wedding video studio service provision. Communication becomes even more important when you have travel arrangements to make. Get with the couple for a short organizational session before the trip. Discuss their travel arrangements and your own. Transportation costs, accommodation and all other related expenditure will have to be accounted for to avoid surprises. You may want to feature travel essentials in the service provision agreement. It’s your responsibility to ensure transparency. If your clients are aware of all the details and the linked types of expenditure, they’ll be happy with the service that they get.

 

Do Some Research to Choose the Right Equipment

 

How to Prepare for a Destination Wedding Shoot
What’s the country or city you’ll be traveling to and what’s the weather going to be like? Will you be shooting an indoor or an outdoor wedding? Are there any landscape or venue challenges you will need to overcome in order to give your customers the perfect video? If you’ve never traveled to the particular destination in the past, you’ll have to do your research. The temperature, humidity, light conditions and the time of the day will all affect the types of equipment you’ll need to bring to the photo shoot.

While videographers usually have a couple of cameras and different lenses with them at all times, you may also have to think about protective gear like filters and waterproof cases. It’s also a good idea to inquire about the venue restrictions because you’ll be incapable of going there in advance to check things out. Does the venue have its own photographer/videographer or does it charge a fee for a video shoot? Many couples are unaware of such restrictions and they will not check in advance about conditions that could impede the video shoot on the big day.

 

Where Will Footage Be Created?

 

Good wedding video studios do a lot of preliminary work. You can accomplish a lot by going through pictures or videos of the venue and destination. Explore the landscape and scenery. Come up with a list of places where you’d want to take the couple and create footage. If you’re going to a coastal town, for example, you may want to have some footage on the beach, by the lighthouse, on the pier, in the narrow streets of the town. Such a preliminary plan can be approved by the bride and groom and it will also eliminate the guesswork during the wedding video shoot itself.

 

Insurance, Work Permit and Other Administrative Issues

 


As a wedding video studio representative, you’ll be traveling on business to the city or the country. Because of this fact, you’ll have to check the permits and administrative requirements to do your job on the spot. Will you need to have a work visa issued for the visit? This is a viable possibility in the case of international weddings. If so, familiarize yourself with the timeframe for an embassy interview and receiving an approval. It could take up to a few weeks in order to get your visa.

If you have an equipment insurance, you may also want to check its terms and conditions. Many insurance companies offer solely national coverage. Thus, if something goes wrong during the video shoot, you’ll be incapable of getting compensated. Inquire about international insurance and the amount of coverage you could get from such a policy. A final issue involves health preparations. Some destinations necessitate vaccination before leaving. You may also want to consider health insurance possibilities to address eventual emergencies while you are abroad.

 

Gear and Equipment Tips

 

It’s important to have the most important and expensive equipment in your carry-on bag. This way, you’ll be checking on your equipment throughout the entire trip. Non-essential items can be placed in your checked bag. These include tripods, external flashes, batteries, cables and other accessories. If you need to bring lithium-ion batteries, check with the airline. Since these are combustible, many air transportation companies do not allow the inclusion of such items in passenger luggage. Check the destination to determine if you’re going to need power converters for your chargers. Adapters are often required due to the specifics of the local electrical network. If you lack such, you’ll be incapable of doing battery charging or plugging in your laptop.

 

Stay at the Same Hotel as the Couple

 


Wedding video studio representatives should stay at the same location as the couple. If you’re nearby, you’ll get to start the video shoot early and you could even utilize the previous day to capture the specifics of the venue. Getting family members and guests involved will also be a lot easier if you’re staying in the same spot. Many couples will handle accommodation for their wedding videographer during a destination wedding but this isn’t always the case. Hence, you should discuss the accommodation specifics with your clients and come up with a scenario that everyone feels comfortable with.

 

Wedding Video Studio Quality Destination Services: A Few Final Tips

 

The best wedding video studio representatives understand the specifics and the challenges of shooting destination ceremonies. Even if you’re offering such a service for the very first time, you can make the most of the situation by doing your research. The two most important things to focus on are your equipment and the action plan for the shoot itself. This action plan should make the most of the venue and the scenery. Once you have the essentials, do a bit of coordination with the couple. All of you should be on the same page to ensure optimal shooting conditions and the capturing of every special and fun moment.

 

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YouTube Marketing for Wedding Videographers: A Few Simple Tips

YouTube Marketing for Wedding Videographers: A Few Simple Tips

New technologies provide wonderful marketing opportunities you can employ as a wedding videographer. Since the nature of you work is visual, you should pay special attention to social channels that allow for image and video advertising. YouTube is the one that you should focus your efforts on the most. Did you know that YouTube has over 1.9 billion monthly active users? Over 90 percent of American internet users aged 18 to 44 report watching YouTube videos.

YouTube is available in over 91 countries, making it possible for marketers to reach just about any demographic. Presenting your work on the most prominent video social media necessitates a strategic approach. Building your channel and reaching the right audience are both dependent on knowing what you’re doing, understanding your marketing goal and the needs of the audience that you’re trying to reach.

 

Highlight Your Best Work

 

The aim of the YouTube channel you’ll put together is to give potential customers a glimpse into your world, into the creativity of the wedding videographer who witnesses and interprets special moments for clients. As a wedding videographer, you specialize in certain types of shoots. You may be especially strong in wedding videography, creative storytelling or destination weddings. Hence, you want to start a channel with the best that you’ve achieved for clients so far. Visual consistency is of paramount importance. Choosing videos that highlight your style will give potential customers a good idea about what they could anticipate if they decide to work with you.

 

Learn a Bit about YouTube Optimization

 


You have quality work to upload, it’s now time to make sure that people will be capable of finding your channel. For the purpose, you have to choose the right keywords and texts for your wedding titles and descriptions. YouTube works pretty much like a major video search engine. People type certain words in the search box to find the videos that they’re interested in. As a wedding videographer, you have to identify industry-relevant phrases to target in order to reach people looking for such services.

Video descriptions and tags give you a chance to tell people what the video is all about. You can feature keywords like wedding videography, beach wedding, destination wedding, vintage wedding photoshoot, etc. to tell the audience what you do. It’s very important, however, for the descriptions to be informative and to flow naturally. Don’t fill them up with keywords, especially if these have little to do with the content. Such practices are known as keyword stuffing and they could cause problems.

 

Have a Call to Action

 


Once people see your videos, you’d want them to do something. Don’t leave them guessing, include a call to action in the video description. The call to action is dependent on the marketing outcome you’re hoping for. You could include a link to your corporate website or your Facebook. You could feature your phone number that people should use for bookings or inquiries. It’s a good idea to even feature a discount coupon for first-time clients (such combinations of more than one advertising technique are bound to deliver good results when employed in a clever manner). There are various other CTAs you could also focus on.

Some of these could even be featured in the video itself. Remind people to subscribe to your channel if they’d like to learn a bit more about the work you do. Provide your branded hashtags or other social media profile identities. Keep it limited to one CTA per video for best results. You don’t want to seem too demanding when addressing your audience directly and prompting them to do something.

 

Going Viral Is Great but Don’t Force It

 


The biggest strength of YouTube advertising is that your videos have the potential to go viral. Many wedding videographers want to go viral so hard that they attempt to accomplish the goal through uploading videos that have viral potential. Forcing the viral sharing of videos, however, would not work. You may think that your audience is interested in one thing but you’ll eventually find out that completely different types of videos yield the best results. Viral videos are usually unique.

They’re bold, they may be silly, they break the rules and they explore perspectives that were previously unaddressed. It’s very difficult to come up with a viral formula that will deliver good results every single time. When you churn out a lot of content for the sole purpose of viral reach, you’ll lose the soul and the authenticity of your channel. Rather, stick to the clips that are defining for your line of work, advertise your videos through other social media and your audience could eventually pick up the task of sharing further.

 

The Importance of Video Thumbnails

 

One final element we’d like to discuss today is the importance of a high quality video thumbnail. The thumbnail is the screengrab or video illustration that people see with the results of their search. Good video thumbnails are custom made. If you just opt for screengrabs, chances are that the thumbnail isn’t going to be 100 percent representative of the video’s message. Your YouTube video thumbnails could feature images, texts and even cartoons. It’s up to you to decide which direction is the right one. Once you choose an approach, however, it’s a good idea to stick to it for the creation of other thumbnails. Consistency is once again essential to give your overall channel visual appeal.

 

YouTube Marketing for Wedding Videographers: Final Verdict

 

Understand the fact that the audience and the viewership of your YouTube channel will change over time. YouTube provides analytics and data about the performance of each video, the audience demographics and engagement levels. Use this information to enhance your advertising strategy even further and to reach the right crowd. It’s also a good idea to go through the video comments. Sometimes, people will leave questions there. Others will have suggestions for content enhancement. Do engage with these individuals and respond promptly. The more connected and approachable you are, the easier it will become for you to turn YouTube viewers into actual customers.

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How to Address Negative Wedding Videography Client Experiences

How to Address Negative Wedding Videography Client Experiences

Even the most experienced wedding videographer could experience client disapproval every now and then. Poor communication, unrealistic expectations and having to partner up with a difficult customer can all contribute to criticism in the end of the collaboration. In today’s day and age, maintaining a positive reputation will be of paramount importance for the attraction of new customers.Did you know that happy clients are likely to tell nine friends about a service they enjoy, while unhappy clients will tell 16 people about their experience? Learning about negative client experiences and feedback could be gut-wrenching.

You may even think that the end of your career as a wedding videographer has come. You can do many things to turn the situation around. As a wedding videographer, you’ll be responsible for client relationship management. There are several things you can do in the event of negative feedback to turn things around. Even a dissatisfied customer can be turned into a loyal fan if you address the situation in the most adequate way.

 

Listen and Don’t Get Defensive

 


Many wedding videographers will get quite defensive when their work is being criticized. Getting defensive, however, isn’t going to accomplish anything. Even if you know that your client is incorrect, there’s little you can do to convince them that they made a mistake or had unrealistically high expectations. The best thing to do in the very beginning is listen, even if you feel like responding immediately. At the time you’re being criticized, you’ll probably respond emotionally. Getting angry over customer criticism and responding right away will lead to more trouble down the road. Give your customer a chance to explain their position. Listen, empathize and if necessary – take notes. Tell your client that you’ll review the situation and respond within a specified timeframe. This way, you’ll give yourself a few days to think things over and determine what to do next.

 

Respond Immediately

 

If you know that a client is unhappy with the work you’ve done, you need to respond immediately. The more you leave matters unattended, the more the situation will get out of control. Customers are used to immediate responses from brands and professionals that they work with. Leaving the situation unaddressed could indicate to your disgruntled customer that you simply cannot be bothered to rectify the situation. Try to discuss the situation as soon as you understand that someone is unhappy with the work you’ve done. Find out where the dissatisfaction stems from – is the outcome different from what the client expected, are they unhappy with the completion deadline, the price or something else? The more information you can get, the easier it will be to respond.

 

Offer a Solution

 


As a wedding videographer, you’re in charge of the outcome. Hence, you should attempt to craft a mutually-beneficial solution. The right solution can turn the situation 180 degrees around. Even if you disagree with a bride who believes her wedding video is terrible, you can edit in a way that she prefers. This way, everybody will be content with the outcome of the interaction. In case a customer has a problem with the price, the deadline or any other preliminary aspect of working together, you can point to the contract that you signed (always sign a contract before moving forward with wedding videography work). In such instances, it would be up to you to determine whether you’re going to make a concession or stick to your ground.

Usually, throwing in a little extra will be sufficient to appease a client. You can give them a bonus video clip featuring wishes from loved ones or a little online teaser they could share online. What matters the most is understanding that it’s not personal and that you can turn things around if you demonstrate a little bit of flexibility.

 

Know When to Quit

 

Sometimes, there will be no solution. All professionals have come across angry clients that can never be pleased. As a wedding videographer, you’ll sometimes engage with couples that want much more than what you have to offer. These couples will be dissatisfied even if you manage to deliver. There are some situations in which a resolution is impossible. As you gain more experience, you’ll become more skilled at identifying such situations. In these scenarios, offering compensations and trying to work out a compromise could result in a much worse outcome. We all know the saying “the customer is always right.”

Every single service provider out there will tell you that the saying isn’t always true and applicable. If you offer a few solutions and the client is still unhappy, you should definitely cut your losses. End the conversation firmly but politely. If they go ahead to leave online feedback, respond with your side of the story. It’s crucial to refrain from attacking your client, no matter how hard they are to please. An aggressive response on your behalf will only work to destroy your reputation.

 

Final Verdict

 

Dissatisfied clients can hurt your wedding videography business. Thus, you should manage expectations in advance, you should communicate openly and you should do your best to deliver the promised services. Even when you tick all of the boxes, however, some customers will be dissatisfied. Dealing with angry or hurt customers is never easy. Still, you should view such interactions as opportunities rather than as attempts to ruin your reputation. Brides and grooms want the best wedding day and because of the importance of the occasion, they could be too emotional and difficult to manage.

The heat of the moment and the adrenaline rush could contribute to wanting way too much, even when such services are impossible to deliver. Tell your clients what you can and cannot do. It’s even better to have some of the communication in written form (email) for future reference. Customer dissatisfaction is occasionally inevitable. When a client is unhappy, you should listen, understand and attempt to respond adequately. Most issues stem from misunderstandings and poor communication.

A few simple efforts on your behalf could be sufficient to give customers the wedding video they were hoping for. It’s unlikely that you’ll go through your entire wedding videographer career without a complaint. Be prepared to deal with dissatisfied clients. Most importantly – remember that their criticism isn’t personal. When you understand this fact, you’ll become much more efficient in your dealing with dissatisfied brides and grooms.

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Facebok vs Google Ad: The Best Digital Marketing Option for Wedding Videographers

Facebok vs Google Ad: The Best Digital Marketing Option for Wedding Videographers

Advertising your wedding videography packages and reaching the right crowd is one of the keys to growing your business. Digital marketing provides one of the most approachable and cost-effective options for wedding videographers. To get good results, however, you’ll have to choose the right channel. Facebook paid ads and Google ads rank among the two most prominent marketing options for small businesses. Both of these approaches have their merits. The average conversion rate for Facebook ads across all industries, for example, is nine percent – a pretty solid figure. Google ads convert 50 percent better than organic traffic. Which one of these approaches should you opt for as a wedding videographer? Let’s examine how Facebook and Google ads compare to each other.

 

When to Use Each Network

 

A wedding videographer can test both approaches to identify the most effective ones. Facebook ads and Google ads usage, however, should be dependent on the outcome you’re looking forward to. If you want to drive traffic to your website with the intent to convert, a Google ad will make the most sense. This is primarily what it is created for. While Google ads can also be used for branding, paid Facebook advertising tends to deliver better results in this realm.

Facebook ads provide excellent targeting options. You can identify the best crowd for each of your messages, which increases relevance. Facebook allows for targeting on the basis of demographic criteria, location and interests. There are additional options for customizing campaigns, increasing the range of uses even further.

So based on this information, Google ads is the one to choose if you want a maximum return on investment. Facebook ads, on the other hand, are great for branding and market segmentation. While the ROI isn’t going to be as high, you can build a sensible online presence through the social network. This social presence will eventually start paying off in the form of recognition and higher conversions.

 

The Pros and Cons of Google Ads

 

Google advertising has numerous merits. You can benefit from a wide array of ad formats and the platform is also ideal for beginners. Google ads allow for segmentation and targeting in a number of ways. If you don’t know how to set the parameters on your own, the Google Adwords artificial intelligence (AI) algorithm will do the targeting for you. A few other key advantages include the following:

  • Most people turn to search engines when looking for products and services
  • Through Google ads, you can rank for keywords that are way too competitive to be reached organically
  • There’s a wide range of advertising formats and an extensive partner network to benefit from
  • Google ads are very easy to set up and launch
  • There are tools for budget control and maintaining reasonable financial parameters
  • Good for driving long-term organic traffic

All of this sounds great but there are several ways in which Google ads may miss the mark for small businesses like wedding videographer studios:

  • Doing management of the campaign on your own can be difficult (especially if you’ve never done it before)
  • There are very strict policies that all advertisers have to stick to (editorial guidelines, prohibitions on certain types of content)
  • Some of the features may be deemed unnecessary by a beginner and these will contribute to some confusion
  • Maintaining multiple campaigns that target different keywords can be cumbersome

 

The Pros and Cons of Facebook Ads for Wedding Videographers

 

Facebook ads are admittedly easier to set up and manage, especially if you’re a newbie. The Facebook advertising center lacks the intimidating feel of the Google Adwords platforms. Hence, you can experiment on your own and there’s no need to get a professional marketing team involved. Some of the biggest ways in which Facebook ads benefit wedding videographers include:

  • You can go very visual with your ads, which is an essential for highlighting the quality of your work
  • You can carry out linked Facebook and Instagram campaigns (the social media allows joint management of ads and a much wider reach)
  • There’s a wide audience of millions of people you can target in any way you deem appropriate
  • The minimum cost of launching a campaign is very low
  • You benefit from a lot of flexibility in terms of campaign adjustment, even when you advertising content goes live
  • Your content could go viral
  • Technically, you don’t need a website to advertise on Facebook – your ads could lead to a Facebook profile

Just like Google Ads, Facebook paid advertising has some disadvantages. While easier, it still necessitates management and a thorough approach. The other shortcomings include:

  • Many Facebook users ignore paid publications or disable those altogether
  • Algorithm changes determining what appears on the news feed have lately diminished the organic reach of campaigns
  • You will need to put together beautiful creative in order to grab the attention of the audience and get people clicking to find out more
  • Knowing which metrics to track to assess performance can be challenging

 

The Final Verdict

 

Marketing professionals recognize the merits of all channels and rely on a hybrid approach to get the best possible outcome. To reach clients online, you will first need to get a good idea about the target audience you want to reach. Knowing what the goal of the campaign is will also determine both the ad’s parameters and the right channel to use.

Testing both Facebook and Google ads with small budgets is the best way to compare them side by side. It’s best to rely on both. You can accomplish different things through the channels – one grows your online traffic and increases conversions, the other one establishes the online popularity of your brand.

If you’re not confident in your abilities to get a positive outcome online, consider hiring a professional in the very beginning. A bit of professional assistance can skyrocket the popularity of your wedding videographer studio. The return on investment will be high and you’ll also get know-how for the future management of your digital campaigns.

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