Your wedding videography studio website could communicate so much important information to potential clients. How much do your services cost? Do you offer wedding video post-production?
These are just two of the questions to potentially answer. Creating a website for your business can be challenging the very first time. After all, how do you choose the essential bits of information to feature?
Be smart and strategic about the content you choose. Your selection could make all the difference in the world when it comes to giving clients essential information.
Featuring this one on your website is a no-brainer. Potential clients want to see your past work to determine whether your style is similar to what they’re looking for. Your portfolio should be displayed centrally on the homepage and a link to it should also be featured in the navigation bar. Choose the wedding videos you’ve done that are most representative of your style.
If you’re capable of shooting eclectic clips and dealing with different styles of wedding video post-production, that information should also be highlighted. One of the easiest options is to create a YouTube portfolio and to embed those clips in your website. The approach is very simple and you’ll manage, even if you’ve never put together a digital portfolio in the past.
Types of Services You Offer (Package Details)
Once people examine your work and decide that you’re the right wedding videographer for the job, they’ll want to learn a bit more about what you have to offer. Your wedding videography studio website should highlight the specific types of services you offer and what’s included in different packages.
Do you shoot both indoor and outdoor weddings? Is there a second videographer in the team? Do you deal with special effects and wedding video post-production? Can you offer online video creation, wedding ceremony live streaming or the creation of teaser and trailer clips? It’s best to answer crucial questions before clients have gotten in touch with you.
Don’t leave potential customers guessing. Making the details of your packages available will show prospects whether you’re the right person for the job. If you are, they’ll move on to getting in touch with you.
A Cool Videography and Wedding Video Post-Production Blog
A blog is a must-have on your website. Even if you don’t have a lot of time to dedicate to content creation, you can still benefit from the occasional update. Blogging about wedding videography establishes your reputation as an expert in the field. The blog allows you to share your knowledge.
You can feature fun facts, how-tos, step-by-step guides, video posts, interviews with your clients, behind the scenes content and anything else that you deem appropriate.
On top of building your online reputation, a blog is also a powerful search engine optimization tool. Through the creation of quality, relevant and niche blog posts you can reach the top of the Google search engine results page for keywords of preference. Effective optimization efforts will increase the number of website visitors and even result in some new inquiries from prospects.
Pricing and Contact Information
Many wedding videographers withhold the pricing information and share the data only during one-on-one meetings with clients. There’s no reason why you should keep the information private. The pricing of packages is one of the factors that potential customers use to determine whether the service is the right one for their needs.
By making this information public, you’re saving everyone a bit of time. Next, you should also feature your contact information. Clients should find it easy to get in touch with you via a website form, phone or email. Offering multiple communication options show potential clients that you’re flexible and eager to meet their needs – two key characteristics that prospects like.
Testimonials from Former Clients
Online testimonials and reviews are considered highly trustworthy. In fact, 84 percent of people trust online reviews as much as they trust recommendations from friends. When putting together your studio’s brand new website, ask former clients whether they’d like to write a short review. Even better, ask them to participate in a brief video interview about their experience.
Video interviews show a real person with their emotions and thoughts. Such testimonials will turn into a charming and powerful addition to your website that will answer some of the most important questions potential customers may have.
A Brief Video Presentation
You can also use your videography skills to your advantage when presenting skills and competences. It would be great to feature a brief video introduction on your homepage. Tell the world a bit more about who you are, why you decided to set up a business and which principles guide the operation of your wedding videography studio.
Your video could be funny, emotional or filled with special effects. It could serve as an example of the work you can do for your clients. When you put together something very creative, you’ll also benefit from a chance to go viral and reach a large audience.
Bonus Tip: Make Sure Your Website Is Mobile Optimized
The percentage of people who explore websites via a mobile device like a smartphone or a tablet is growing all the time. In fact, it’s possible for most of your audience to be using a smartphone rather than a laptop or a desktop computer. Make sure that your wedding videography studio website offers an excellent mobile experience.
The design and functionalities should be clearly visible on a small screen. Make sure the buttons are large enough to be tapped with a finger. A messy and cluttered website design isn’t going to look particularly impressive and you want to give your viewers the best visual experience.
These are just a few of the essentials to focus on when crafting your business website. You can approach the task in many other ways. For best results, think about the specific needs and preferences of your target audience. If you know the person who will be visiting your website, you’ll be capable of offering adequate content and a tailored experience.
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